View Ryan Roberts's LinkedIn profile Ryan brings over 12 years of experience as an inventor, entrepreneur, designer and software developer to the table. Most recently, he served as Product Manager at WeatherFlow, He took a leading role in the product development of the WeatherFlow Wind Meter, the first-ever real-time weather tracking and reporting anemometer for the Web, desktop and mobile applications. Ryan’s responsibilities spanned all aspects of product design, development, marketing, global sales, manufacturing and product distribution. The Wind Meter was sold in over 600 retail locations worldwide, and has shipped more than 100,000 units. Ryan is a successful product launch strategist with strong marketing experience in creating brands and bringing consumer products to market.​

Areas of Interest & Expertise:

IoT / Internet of Things
Brand Positioning & Brand Management
Campaign Localization
Design & Rebranding
Lead Generation
Marketing / Sales Organization
Media planning
Product Development
Product Launch Strategy
Product Management
Web Development
Worldwide Distribution
Worldwide Marketing
API Development

Skype: ryanroberts1983
Email: [email protected]
Phone: 616-635-9732

 

ISI Technology

Responsible for assisting with strategic, creative and technical direction at the initial stages of product launch for the world’s most advanced water heater. My work involves shaping the future of the Heatworks brand, helping drive new business opportunities and defining underlying business systems within a $50 billion a year industry. Successes include managing high dollar geographically targeted advertising campaigns in partnership with Google, website redesign & redevelopment, commercial video production, SalesForce implementation and lead generation platform, product messaging, and global wholesale / retail pricing structures for the Heatworks MODEL 1.

-Created 3.8 million in “open to buy” leads within first seven months with a team of only two sales representatives
-Directed implementation of desk.com customer service
-Oversaw high dollar video and text Google Adwords campaigns in partnership with Google
-Redesigned & redeveloped myheatworks.com
-Rebranded Heatworks, identified customer personas & demographics
-Constructed lead generating landing pages to support advertising campaigns
-Defined underlying sales structure by overseeing the implementation of SalesForce
-Oversaw internal invoicing platform for partner relationships – created ability to send invoices
-Migrated all fragmented order data into one location
-Created underlying infrastructure for EDI compliance
-Increased traffic & hired PR staff to create blog.myheatworks.com
-Produced multiple consumer and partner-facing video pieces
-Managed product photography, and consumer-facing marketing collateral
-Adjusted global pricing structures and wholesale margins based on industry averages
-Built out giveaway program collecting more than 1,500 consumer emails per month
-Set up production, staging and development web servers and code repositories

 

WeatherFlow

Joining WeatherFlow as a software developer led to a leading role in the product development of an innovative real-time weather tracking and reporting application for the Web, desktop and mobile applications. Reporting directly to WeatherFlow’s CEO and CTO, I was responsible for many internal and external client projects. I served as the creator of and product manager for the WeatherFlow Wind Meter while helping design and develop many of WeatherFlow’s core business components. I also managed the iKitesurf.com brand, growing many aspects of the consumer offering. My work directly underpinned 3.5 million page views per month and over $1.2 million a year in revenue across five consumer brands.

-Increased annual company revenue by over $800K by creating two new products
-Managed email campaigns and segmentation of lists to more than 35,000 consumers
-Redesigned, rebranded and redeveloped flagship offering ikitesurf.com
-Constructed lead generating landing pages to support products sales
-Created gift card program putting digital memberships on retail shelves
-Implemented lead generation program for retail sales
-Oversaw internal invoicing platform for partner relationship; created ability to send invoices
-Implemented 3PL fulfillment for global product sales in USA and Europe
-Hired sales staff to support orders & open accounts
-Created global pricing structures & wholesale margins based on industry averages
-Wrote contracts for global partnerships with CEO
-Managed offshore resources in India & designers in South America

 

CAMRIG

As the co-founder, CEO and seed investor of CAMRIG my responsibilities spanned all aspects of product design, development, marketing, sales, manufacturing and product distribution. By establishing distribution partnerships in South Africa, Chile, Argentina, Spain, United Kingdom, France and Australia CAMRIG kiteboarding point-of-view camera mounts for GoPro, Sony and Contour cameras were sold in over 1000+ retail locations spanning 30+ countries. CAMRIG was privately acquired in December of 2012.

-Acquired competitor company and consolidated two brands
-Created entire lineup of kiteboarding-specific camera mounts
-Grew sales and the company from $0 to $250,000 in three years on 1400% margins
-Created global pricing structures, distribution channels and established partnerships
-Implemented 3PL fulfillment for global product sales in USA and Europe
-Sold company in 2012 at 2.3% gross profit multiple

 

ANET

Working side by side with internal account managers and Bacardi’s network of contracted agencies I served as a software developer and inbound local market request manager for worldwide marketing initiatives. My responsibilities included all facets of development on marketing initiatives in Adobe Flash AS3, production roll out of localized global marketing campaigns on Bacardi.com, CDN management, and quality control of dev, staging, & production servers.

-Implemented localized / translated marketing campaigns from network of worldwide agencies
-Managed quality control, reported site issues to dev team
-Developed AS3 marketing initiatives with creative team

 

iMart 

iMart was an e-commerce boutique whose flagship product was an enterprise e-commerce platform (“iDA”) designed for large multi-channel online retailers. I developed on top of the iMART “iDA” platform with a team while leveraging Microsoft .NET technologies, and test-driven development. My work underpinned sites with revenue exceeding $40 million a year. Our clients included Vera Bradley, Amway, and 1800Pharmacy. iMart was publicly acquired in 2006 by Smart Online.

-Worked with team of 7 to re-build verabradley.com on IDA, .NET, HTML and JavaScript
-Developed and implemented redesign with team of Nutrilite.com
-Helped maintained e-Spring.com Amway brand offering
-Maintained Artistry.com Amway brand of skin care products
-Developed founderscouncil.com, implemented localization / language translations
-Maintained eddiefunkhouser.com with team

 


 

Publications & Press

Silicon Harbor Magazine – Ryan Roberts: The Wind Meter from Idea to Launch

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