E1even — Lead Generation Summary
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Canonical URL: https://e1even.com/lead-gen
Last updated: 2026-05-05

What E1even does
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E1even builds first-party investor demand generation systems for non-QM,
hard money, and private lenders. Campaigns, landing pages, lead capture
infrastructure, and targeting are built once and the lender owns the
ad account, pixels, data, consent records, and landing pages from day
one. There is no monthly retainer.

Who it is for
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Lenders and brokers already closing $1M to $3M or more per month in
funded non-QM, hard money, or private lending volume, earning at least
2.0 bps in compensation, with operational follow-up in place and the
ability to deploy $8,500 or more per month in ad spend.

Who it is not for
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Operators with broken follow-up, comp under 2 bps, no underwriting
infrastructure, or insufficient ad budget. More leads into a broken
operation produce bigger losses faster.

Core differentiators
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- First-party investor audience of 228,000 verified real estate investors.
- One-to-one consent. Exclusive leads under the lender's brand.
- Owned ad account, pixels, data, consent records, and landing pages.
- First click deterrence: lending criteria placed in ads to filter out
  non-fit borrowers before the click.
- Compliance-aware TCPA, CCPA, and GLBA lead capture practices.

Proof points (single client, March 2025 to current)
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- 1,803 leads generated from a 228,000-investor first-party audience.
- 82.3% of leads at 660+ credit.
- 41.6% of leads at $50K+ current liquidity.
- 88.5% investment property leads.
- 52.6% with $250K+ purchase or refinance amount.
- Intent mix: 34.6% purchase, 30.2% cash-out, 24.9% refi, 10.2% HELOC.
- Average 14x return on ad spend across active clients.
- At $8,500/mo in spend, clients average 7 funded units per loan
  officer per month at $569,000 average loan value.

Products covered
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Non-QM, hard money, private lending, DSCR, long-term rental,
short-term rental, bridge loans, fix and flip, ground-up construction,
investor refinance, bank statement, asset utilization, 1099,
interest-only, multi-family 2-8 unit, foreign national, closed-end
seconds, commercial, wholesale, TPO, and correspondent lending.

Compensation structure
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One-time implementation fee. No mandatory monthly retainer. Optional
ongoing management can be structured around performance, relationship
stewardship, and funded production.

Booking qualification
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Each call is a private qualification call covering production history,
product focus, compensation structure, follow-up process, operational
infrastructure, and ad spend capacity. If there is misalignment, Ryan
Roberts says so directly. If there is fit, he reviews lead data,
campaign structure, economics, and client references.

Anchors
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Booking: https://e1even.com/lead-gen#cta
FAQ:     https://e1even.com/lead-gen#faq
Video:   https://e1even.com/lead-gen#video