The Property Qualifies.
Not The Borrower.

680+ credit · 80% LTV ready · $150K to $3M

The Lead Profile Screened in the ad
Credit680+
LTV Ready80%
DSCR1.0 Or Higher
Loan Size$150K To $3M
Term Intent30 Year Fixed
OccupancyNon-Owner
Close Intent14 To 24 Days
First click deterrence. This box runs inside the ad creative. Wrong borrowers read it and keep scrolling. You never pay for that click.
Rental Income Debt Service
=
1.0x+ Before you ever see the lead

I generate 100% exclusive DSCR leads from a first-party audience of 228,000 verified real estate investors. Known credit. Known liquidity. A property already selected. Every lead delivered under your brand, in your markets, against your box.

Closing $1M+/mo at 2.0+ bps? Keep reading.

1,400 DSCR Leads.
Measured, Not Claimed.

1,400 DSCR leads · 12 client accounts · February to July 2026
Pulled from the same production database my clients read every day.

82.6% 1,399 leads asked

660+ credit. The deterrence line in the ad does the filtering before the form.

93.1% Occupancy answered

Investment property. Non-owner intent, on a DSCR page. As it should be.

58.0% 1,396 loan amounts

$250K or larger. Average request $546K. Median $338K.

45.7% 1,237 liquidity answers

$50K+ liquid. Reserves exist before the first phone call.

$22 Lifetime blended CPL

Cost per DSCR lead across every client account that has run the product.

$1,200 Portfolio-wide

Cost per funded deal. Book-wide figure, all products. Most teams never track it.

46.4%
Purchase
28.9%
Cash-Out
24.7%
Refinance

Per-field denominators. Each figure is computed over the leads that answered that question. CPL is lifetime ad spend over lifetime DSCR leads across client accounts running the product. Portfolio-wide figures are labeled. Data as of July 28, 2026.

Want this run against your own DSCR box?

This Doesn't
Work For
Everyone.

About 1 in 20 qualification calls booked turns into a client. The other 19 are either not a fit or I don't take them on.

More leads into a broken system produce bigger losses faster. I've seen exactly how this fails and I don't build programs that fail.

If I can't create value for you, I'll tell you on the call.

Not closing $1M+/month in funded volume yet
Comp structure under 2.0 bps
Can't deploy $8,000-$15,000/month in ad spend
No underwriting infrastructure or follow-up process
Last-ditch effort to rescue a struggling pipeline

Book
The Call.

I'll pull the live DSCR data on the call. Lead-level, not a slide. If your box covers at 1.0x and you can work the volume, we'll both know in 15 minutes.

15 min Google Meet Direct with Ryan

Every month you spend on recycled leads is a month you're funding someone else's arbitrage.